In 1993, Charles E. Ragus founded AdvoCare, a health and wellness company, with the commitment to be an advocate who cared. Today, AdvoCare has taken that commitment to the next level by establishing the AdvoCare Foundation. The foundation focuses on the life-destroying epidemic of childhood obesity in an effort to help fulfill its larger mission – to help all children be happy, healthy, and safe.
The Foundation has one annual deadline typically falling in the first quarter of the calendar year. Grant requests for program support are strongly encouraged; capital requests may be considered. Successful proposals are those with an emphasis on year-round programming and effort to promote positive change in the health and wellness habits of children. The majority of grants from the AdvoCare Foundation are one year in duration, at an average of $25,000 per grant. On occasion, multi-year support is awarded.
The Foundation believes in supporting communities where AdvoCare distributors are located and engaged. We value long-term partnerships with grantees, and give funding preference to previous grantees. We will not fund endowments, individual schools/sports teams, camps, or national organizations without a strong track record of local community buy-in.
Only a few years old and we’re already making an impact. With the help and generosity of the AdvoCare Foundation founders, our supporters, and our communities, we’ve been able to make a huge impact in our short time. This is only the beginning.
Foundation formed and first Board meeting
Mission statement formed
First presentation at Success School
First Foundation event - Field Day
With the help and generosity of our founders and our supporters, the AdvoCare Foundation has begun to make an impact in the lives of children in need. And this is only the beginning.
AdvoCare launches the AdvoCare Foundation with a sustaining gift of $1.5M from the Ragus Family and AdvoCare
First product promotion
Foundation website launches
Foundation focus moves to family and children's health in an effort to end childhood obesity
AdvoCare distributors begin volunteering with grantees
Year two grants awarded with emphasized focus on childhood obesity epidemic
The AdvoCare Foundation hosts inaugural AdvoCare Field Day
#GenerationFit event at Success School raises $175K
Childhood Obesity Awareness Month Digital Campaign #GiveMe5
Grant cycle updated – include Site Visits with Distributors
#GenerationFit at Success School raises $104K
Foundation reaches goal of granting a total of $1M since forming and is now granting in 9 states
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